Released on: March 26, 2008, 12:11 am

Press Release Author: Paddu

Industry: Marketing

Press Release Summary: Customers of LeadPro Email Marketing and Lead management
service can leverage its newly released feature to integrate their email marketing
campaigns with Google Analytics tracking to measure the effectiveness of the email
campaigns in terms of site visits, conversion rate, and campaign ROI.


Press Release Body: Troy, MI, March 25, 2008--(PressReleasePoint)--LeadPro247.Com, a
division of Troy based Email Marketing, Lead Management and marketing technology
services firm, announced the integration feature of LeadPro with Google Analytics
tracking service. Customers can leverage the free Google Analytics reporting for
measuring the ROI on email campaigns by tracking the visitors originating from the
email messages sent by LeadPro.

Each email campaign sent through the LeadPro service (www.LeadPro247.Com) is parsed
and the URL links are converted to match with the Google Analytics tracking
requirements. Customers can turn on or turn off this integration feature depending
on the email campaign. LeadPro passes the campaign identifier information and Google
Analytics interprets these tracking tags to provide traffic reports by medium,
source and campaign.

Ecommerce customers using LeadPro email marketing service can measure the exact ROI
in dollar terms by bridging the clicks and conversion data. Lead Management suite
customers can track the lead conversion statistics and fine tune the future email
campaigns as required.

LeadPro Enterprise Edition Customers will avail the Google Analytics Email Tracking
feature free of cost. Express Edition customers can choose it as an optional
feature. LeadPro will add more resources and support in the near future to educate
the small and medium sized businesses so that the free Google Analytics can be
leveraged to increase their ROI on email marketing. More information on this service
can be obtained from
http://www.LeadPro247.Com/resources/google-analytics-leadpro-integration.aspx.

About LeadPro

LeadPro247.Com, a division of Troy based Anagha Group (www.AnaghaGroup.Com),
provides the entire range of services in email marketing and lead management domain.
Since the LeadPro tool is an integrated database, customers can capture leads,
organize email campaigns with professionally designed HTML and text email
newsletters and promotions, track the results, measure the campaign effectiveness
and get a unified view of their prospects and clients. LeadPro is provided as a
subscription based on-demand service suitable for all sizes of business
organizations.

With no commitments or long term contracts, customer can utilize the 30 days trial
period to test drive the service before signing up for the pay-as-you-use
subscription service. Enterprise level customers can avail custom services and
configuration support for integrating lead management and email marketing. LeadPro
provides enterprise class services at affordable price. Advertising agencies,
marketing service firms, lead generation web site services and direct marketing
agencies can leverage the LeadPro service to significantly improve their online
marketing capabilities on behalf of their clients.

Anagha Group is a marketing and sales technology services provider. Other services
provided by Anagha Group include event operations and administration solutions,
membership management, event registration, payment processing and analytic
solutions.
Press release distribution by PressReleasePoint(http://www.pressreleasepoint.com/).

Web Site: http://www.LeadPro247.Com

Contact Details: Paddu
Anagha Group
Troy, MI 48084
United States.
877-9-LEADPRO
Sales@AnaghaGroup.Com
http://www.LeadPro247.Com